01 / 2024 MOUSTAFA ABDELNABI / BRAND DESIGNER & ART DIRECTOR
Distinctby design.
I turn purposeful ideas into distinctive brands.
Built with intention. Refined in every detail.
IDEA → EXPLORATION → PRECISION
01 / SELECTED WORK
Ideas made visible.(12)
Different ambitions. Distinctive expressions.
A selection of identities and visual worlds.
01 / 2024
02 / 2020Gozoa
Brand identity
03 / 2024VWash
Art direction
04 / 2018Wondrous
Brand identity
05 / 2022Packaging collection
Packaging
06 / 2020Logofolio 2020
Logo design
07 / 2022Social campaigns 2022
Campaigns
08 / 2015Logofolio 2015
Logo design
09 / 2016I-GYM
Brand identity
10 / 2017Company profiles
Editorial
11 / 2017Social campaigns 2017
Campaigns
12 / 2013Ahmed Fahmi’s concert
Art directionTHE DESIGN PHILOSOPHY
Strategy gives it purpose.
Precision gives it presence.
The strongest identities feel inevitable. Every curve, proportion, and choice belongs to a bigger idea. I connect that idea to a visual language that feels clear, considered, and unmistakably yours.
02 / THE APPROACH
Nothing arbitrary.
Everything intentional.
A thoughtful process, from the first conversation to the smallest finishing detail.
01Discover the purpose+
Understand the business, the audience, and the ambition. Ask the right questions before drawing the first line.
02Define the direction+
Translate the brief into a clear creative direction. Explore references, positioning, and the visual principles that will guide the identity.
03Design the system+
Explore, sketch, test, and refine. Build a connected system of marks, typography, color, and imagery that works across real applications.
04Refine every detail+
Check the proportions. Test the formats. Bring the pieces together in a consistent set of applications and practical brand guidelines.
03 / THE DESIGNER
A considered eye.
A curious mind.
I’m Moustafa Abdelnabi, the designer behind Mottas Designs. A Brand Designer and Art Director based in Cairo, I create visual identities that bring a brand’s purpose into focus.
My work connects strategic thinking with the craft of design — from the first sketch to the way a brand shows up in the world.
Brand identityArt directionLogo designPackagingVisual communication
HAVE SOMETHING IN MIND?
Let’s make
your mark.
↗Good design starts with a conversation.Connect on Behance